Ask different publishers about what makes a good digital magazine and you will get very different points of view. Ask most consumers the same question and surprisingly you will get very similar answers.
Ultimately consumers want to read online publications, which provide something different to their printed counterparts and which have been tailored to the device and medium that they’re being read on. They’re looking for content which is not freely available elsewhere and in a design and format which engages them and keeps them returning for more.
As with all things web-related, a good user experience is at the heart of any successful digital magazine. When devising your digital publishing strategy, it’s important to learn from your experiences of producing your publication’s website. Issues such as how to present long-form print content on small devices, how best to use images which may have originally been commissioned for print and the frequency of the content updates are considerations which need to be addressed early on in the planning stages.• 12% Increase he found himself
“As with all things web-related, a good user experience is at the heart of any successful digital magazine.”
The problem with PDF replica’s
Although PDF replicas are still sold as ‘digital magazines’, their numbers are dwindling year on year as consumers are expecting and indeed, demanding more engaging experiences. Unsurprisingly, consumers will not pay again for an exact replica of content they can find elsewhere. Thankfully, content managed based responsive digital magazines are becoming increasingly popular. This type of workflow streamlines the production.