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London Olympics

In the build-up to the London 2012 Olympics Rhapsody’s team had the opportunity to work with gold medal hopeful Victoria Pendleton as EDF Energy’s (Official Olympic Partner) ambassador. The campaign was to promote their role in powering the Games with electricity backed by low carbon sources. We transported Victoria through conceptual photography retouching to Venice Beach, California and rural England at the turn of the century. Rhapsody’s team used their art direction skills to create a concept photo utilising a set of bike lights, caught on a slow shutter speed.

Rhapsody_London_Olympics Conceptual photography
Rhapsody_London_Olympics_Female_cyclist Conceptual photography
Rhapsody_London_Olympics_cyclist Conceptual photography

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