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ART DIRECTION
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Foot Locker

Working alongside M&C Saatchi, Rhapsody’s creative team art-directed and produced Foot Locker’s Spring Summer campaign for online and POS. Shooting on location at The Barbican with fashion photographer Paolo Zerbini, we casted three new faces and used the building’s brutalist backdrop to create a candid, street style feel. Shot in a day, Rhapsody orchestrated the full production team, models and photographers from a small hotel room with multiple outfit changes. The resulting images were used nationwide for digital, print and POS.

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