Thames & Hudson

The challenge:

Thames and Hudson is an independent, family-owned company that has been publishing award winning illustrated books since 1949. With work focussing on art, archaeology, architecture, history, photography and travel, Thames & Hudson demand the very highest of standards from its suppliers.

The solution:

Our dedicated team of experienced account managers and creative retouchers work closely with Thames & Hudson production staff to achieve the finest results on every project supplied. From the initial brief to the final supply of Epson digital proofs and pre-flighted PDF’s to print, a thoroughly robust quality control procedure is in place. With the latest Epsom digital proofers, we are able to offer every possible Fogra proofing standards across both coated and uncoated paper stocks. All proofs are manually checked prior to despatch, with approved ICC certified stickers applied.

Whilst Thames & Hudson’s titles feature some of the finest photography in the world, retrospectives, such as The Rolling Stones 50th Anniversary, included large-scale or archive prints and transparencies which needed careful management to ensure ultimate levels of accuracy and reproduction. Combining the services of our flat-bed scanning, photography studio and DAMS enabled Rhapsody to capture imagery simultaneously and share it with the customer instantly, greatly improving the production timelines of the book design.

The result:

Our experience and understanding of colour management and Fogra proofing standards offers Thames & Hudson the assurance that what they approve on digital proof will be what they see in the bound and printed copy.

“Rhapsody’s continued excellence in quality and service is quite remarkable considering the time restraints we all work to.”

Neil Palfreyman, Chairman – Thames & Hudson

Prospect Union

The Challenge:

Prospect is a UK trade union. Their 141,000 members are engineers, scientists, managers and specialists in areas as diverse as agriculture, broadcasting, defence, education and children’s services, energy, environment, heritage, shipbuilding, sport, telecoms and transport. They are the largest union in the UK representing professional engineers.

As part of Prospect Union’s wider digital strategy they wanted to research the viability of an app to showcase some of the union’s main publications, including their flagship members magazine ‘Profile’.

The Solution:

Seeking information to aid their research members of Prospect Union’s marketing team attended a Rhapsody event entitled ‘Print for profit, digital for growth’. During the event Rhapsody explained how mobile has risen to be the number one platform for content consumption, furthermore 90% of all mobile time is spent in apps so it is of vital importance that publishers like membership organisations deliver their content to where their audience is.

The Rhapsody ePublish platform makes it easy to publish existing print ready files as fully responsive content from a single layout. The result is a fantastic reader experience optimised for every screen size it is delivered to with no additional resource required.

ePublish offers a largely automated workflow for delivering editions as well as continuous content feeds meaning readers will find new content every time they open the app resulting in deeper audience engagement.

After comparing other solutions in the market, Prospect Union decided on an app launch using Rhapsody’s ePublish platform as it looked simple to integrate into their existing workflow and represented excellent value for money.

Results

Since the app launch, Prospect Union have experienced a strong growth in downloads by marketing it to their members and creating a promotional video.
Prospect Union now have an affordable way to experiment with the digital and mobile publishing opportunities.

Profile magazine is also printed by Rhapsody’s sister company Wyndeham the UK’s largest magazine printing group. Between Rhapsody and Wyndeham we can offer publishers and membership associations a full service for all of their printing and media production needs.

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” ePublish has been very easy to integrate into our existing workflow, more importantly it’s given us a way to affordably deliver a much better digital product to all screen sizes from a single layout. We’re now delivering editions and continuous content without requiring any additional resources, all of the stakeholders here at Prospect Union are delighted with our new app and judging from the amount of downloads, so are our members! “

Simon Crosby, Senior Graphic Designer

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Time Inc. UK

Time Inc. UK is Britain’s leading publisher of print and digital magazine content with 60 iconic brands including Marie Claire, Country Life, InStyle, and Ideal Home. The eMagine production system was rolled out to over 900 users across multiple office and locations.

The challenge:

Rhapsody is proud to maintain its position as the single source pre-media supplier for all Time Inc UK’s brands supplying services including page assembly, image retouching and colour management.

Over 900 individual employees are involved in producing the magazine brands with teams based across multiple offices and remote locations. Time Inc. UK approached Rhapsody to see how we could help them improve their workflow processes that resulted in the roll-out of the cross-platform eMagine production system to its production, editorial and advertising departments.

The solution:

We developed additional capabilities to extend eMagine’s scope into an integrated production management system that Time Inc UK’s editorial, advertising, classified and syndication teams could use to facilitate and manage the print and digital publishing process.

All departments are able to view the progress of a magazine issue from any remote location in real-time, share page layouts and status reports, and comment and collaborate on progress as the title moves through the creation stage into final production for print, tablet or mobile format.

Integration was also built between eMagine and Time Inc. UK’s internal advertising systems. Sold adverts are booked and placed automatically within the correct publication and page position. Further functionality includes built-in copy chasing, full asset management tools, online soft proofing and pre-flighting, through to delivery to Time Inc UK’s print suppliers.

Results:

Rhapsody trained over 900 users across editorial, advertising, syndication and production teams, successfully completing the roll-out project within a 12 week period.

Using eMagine has given Time Inc. UK the ability for users across multiple UK offices and remote locations to access one integrated system to create and produce print based and digital magazine editions in real-time. They have been able to improve team collaboration and reduce production lead times through a more efficient workflow process.

EL GAZETTE

EL Gazette is an international news and media company for the English Language Teaching sector.  We built an app for iOS and Android and a responsive website to further the reach of their content.

The challenge:

In light of research that shows how much content is consumed on mobile, EL Gazette (ELG) wanted to engage with readers across all screen sizes and devices but to achieve this without the need for additional resources.

They wanted to replace their existing PDF based page-turner with something that could further the reach of the content, and deliver a stronger reading experience. Finally they wanted to create an environment that would be attractive to advertisers and sponsors, so they could see a return on their investment whilst experimenting with finding the best digital solution.

The solution:

Migrating a largely monthly newsprint title and making it attractive to consume on mobile, meant increasing the amount of images used as well as applying different layouts. We created a branded app container for ELG combined with a templated workflow that dovetailed perfectly with their existing systems.We then gave the ELG production team training in Rhapsody’s ePublish Digital Publishing Platform. Using ePublish they are able to take print ready Adobe Indesign files and convert them to responsive HTML, with the ability to publish editions into the app continuously through the month.From a single layout ELG is now available as an iOS and Android app and a responsive website version, providing a very strong reading experience for all platforms and screen sizes.

Results:

EL Gazette surveyed readers of the new app and asked – “How do you think our app or digital magazine could be improved?”

Feedback included;

“I think it’s great as it is, don’t change a thing”

“It has already improved very well since last year”

“I like the change in order to make it more reader friendly, it used to be really tricky to read”

“I only read the digital version and with the recent improvements to navigation, I like it as it is”

“The new app is a great improvement”

Moving to a responsive app has significantly improved reader engagement and ROI. After a single edition ELG were able to sign up a new sponsor and have posted impressive traction statistics in comparison to the previous PDF-based app:

Page views: Increased by 98%

Sessions: Increased by 58%

Number of users: Increased by 45%

23% via mobile + 1050%

Average pages per session 23 (+ 28%)

Solos Holidays

Solos Holidays is a specialist tour operator providing holidays for the single traveller. We designed and built a bespoke hosted CRM database that resulted in improved marketing ROI.

The challenges:

In 2014 Solos approached Rhapsody to help them improve customer communication and engagement and see how they could identify and reward their most loyal and valuable customers. They sought an agency that could not only provide technical solutions, but add the vital support and consultation to further develop a CRM strategy.

Solos had collected a great deal of legacy data from numerous, disparate sources as well as fresh data on a daily basis through a new CMS. The objective was to collate all information into a single resource that would allow the extraction of meaningful and truly actionable insight on customer demographics and transactions. Solos recognised that repeat business from returning customers was vital to their continued success but were frustrated that they were unable to identify or acknowledge loyal customers in a satisfactory way.

The solution:

Rhapsody’s solution was to develop and build a bespoke CRM database to provide a Single Customer View (SCV) of their business. The first stage was to import, rationalise, cleanse, de-dupe and re-format 15 years of Solos legacy booking and customer data. Once this was complete, we then channelled the fresh data gathered daily via an internal booking system and e-commerce website, through a set of custom built algorithms that would continually cleanse, verify and sense check before adding it to the main database.

Once the CRM database was active, we supplied custom-built, weekly reports that provided the client with geo-demographic, campaign response, acquisition and retention analysis. This information enabled Solos to develop segmented multi-channel marketing campaigns including targeted email communications through our managed email broadcast platform.

We also undertook a number of deep analytical projects to better understand and identify customer value, the buying process and the ROI of printed communications in the overall marketing mix.

The Results:

The new database and reporting has enabled the client (in conjunction with our campaign management services) to quickly identify key segments for more targeted marketing. Results show a clear improvement in ROI where such segmentation has been applied, with some campaigns achieving as much as three times the average response rate to a ‘one message fits all’ campaign.

Healthy Food Guide

Healthy Food Guide is the UK’s foremost monthly magazine for healthy and specialist recipes. We developed and built a responsive website which has quickly became a leader in the healthy food market.

The challenges:

The previous Healthy Food Guide was an out dated and unresponsive website which was lacking in customer engagement and provided a poor user journey. One of the main challenges we faced when designing the new responsive website was how to incorporate the expansive archive material the Healthy Food editorial team had at their disposal.

 

The solution:

The client wanted to create a free, easy-to-use website full of recipes and open up the Healthy Food brand to a wider, younger audience. The site was therefore built with a mobile first approach. The site uses extensive faceted search options allowing users to drill down to find content and recipes across a wide range of topics and diets.

With rich imagery we were able to deliver an eye catching, yet informative solution that the editorial team can manage and update on a daily basis to keep users coming back for more.

Results:

Traffic has increased by over 250% in the six months since the launch, with mobiles accounting for over 60% of all traffic

Over 3000 new registrations and 5,000 new users have subscribed to its weekly newsletters

Healthy Food has beaten its budget on new magazine print subscriptions

The brand is quickly becoming a leader in the growing health food market with the organic search terms ‘healthy food’ and ‘healthy food guides’ resulting in No.1 Google search positions.

“As soon as we shared our strategy with Rhapsody for a responsive website they immediately worked with our editorial team to formulate a plan. The execution exceeded our expectations and we are delighted with the increase in traffic, revenues and engagement that we have experienced in a relatively short period of time.”

Seamus Geoghegan, Managing Director, Eye to Eye Media

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