Time Inc. UK is Britain’s leading publisher of print and digital magazine content with 60 iconic brands including Marie Claire, Country Life, InStyle, and Ideal Home. The eMagine production system was rolled out to over 900 users across multiple office and locations.
Rhapsody is proud to maintain its position as the single source pre-media supplier for all Time Inc UK’s brands supplying services including page assembly, image retouching and colour management.
Over 900 individual employees are involved in producing the magazine brands with teams based across multiple offices and remote locations. Time Inc. UK approached Rhapsody to see how we could help them improve their workflow processes that resulted in the roll-out of the cross-platform eMagine production system to its production, editorial and advertising departments.
We developed additional capabilities to extend eMagine’s scope into an integrated production management system that Time Inc UK’s editorial, advertising, classified and syndication teams could use to facilitate and manage the print and digital publishing process.
All departments are able to view the progress of a magazine issue from any remote location in real-time, share page layouts and status reports, and comment and collaborate on progress as the title moves through the creation stage into final production for print, tablet or mobile format.
Integration was also built between eMagine and Time Inc. UK’s internal advertising systems. Sold adverts are booked and placed automatically within the correct publication and page position. Further functionality includes built-in copy chasing, full asset management tools, online soft proofing and pre-flighting, through to delivery to Time Inc UK’s print suppliers.
Rhapsody trained over 900 users across editorial, advertising, syndication and production teams, successfully completing the roll-out project within a 12 week period.
Using eMagine has given Time Inc. UK the ability for users across multiple UK offices and remote locations to access one integrated system to create and produce print based and digital magazine editions in real-time. They have been able to improve team collaboration and reduce production lead times through a more efficient workflow process.