BODEN

Boden is the UK’s largest, independently run fashion mail-order company. We are proud to have partnered with them for over a decade, supplying a range of services for their business critical, multi-channel catalogues.

Challenges

Getting the colour of the images right is essential to Boden since any inaccuracies online or in print, risks products being returned by customers. For nearly 2 decades Rhapsody have worked closely with Boden to provide high quality retouching, swatch matching, colour and asset management services.

The complexity of dealing with a multitude of images and colour matching thousands of swatches in a single season is the task of Rhapsody’s dedicated Boden team, who provide a 24/7 service.

Solution

Rhapsody manages all of the Boden Women and Menswear imagery that is used throughout their multi-channel marketing, including print and online catalogues, direct mail and email campaigns. Rhapsody’s colour management team has many years experience in supplying conversions, masking, swatch matching and retouching to imagery, managing in excess of 4000 images per season.

Once approved, all images are stored ‘live’ within our Digital Asset Management System (DAMS), and made accessible for future use in multiple language catalogues and other materials.

At the heart of everything we do for Boden is Catalyst, our online workflow solution. Catalyst offers Boden the visibility to view, annotate, share and approve assets 24/7. For catalogues, pages are uploaded to Catalyst for automated and pre-flighted PDF generation, allowing Boden the option to approve or annotate pages online. Once approved, pages are dispatched via Catalyst quickly and securely to Boden’s rosta of printers around the world. For online, vast numbers of images are uploaded into a bespoke DAMS allowing Boden staff to view, annotate, download or approve accordingly.

Results

As our working relationship with Boden grows stronger year upon year, Rhapsody is able to provide an integrated production service of photography, swatch matching, professional retouching and digital marketing solutions, all backed by experienced teams of account managers, creative retouchers, seamless workflows and technical solutions.