Cedar Communications

The Challenge:

Cedar is a full service content marketing agency, with a 173-strong team of editors, designers, strategists and media sales experts based in London, Hong Kong and Cape Town.

With a vast array of blue-chip clients, Cedar relies on Rhapsody to supply exceptional account and colour management across their entire contract publishing titles, which include British Airways, Nikon, Cathay Pacific, Tesco and Eurostar to name a few.

The Solution:

With a fully bespoke eMagine workflow for each of their blue-chip accounts, Cedar have complete control and visibility of all of their projects, which is particularly important as their global offices share content around the World. With full use of eMagines functionality, Cedar are able to work in a collaborative environment where designers, editors and production staff are able to create, annotate and approve pages 24/7. In the background, teams of colour retouchers at Rhapsody are on hand to work on large quantities of imagery that may need clipping or retouching.

Once supplied colour accurate Epson digital proofs have been approved by Cedar, automated and preflighted PDF’s are dispatched through eMagine simultaneously to print and digital channels.

The Results:

With a reputation and reliability to produce work simultaneously both for print and digital channels, Rhapsody remains a sole supplier of cross media services to Cedar, focused on continuing to supply outstanding work and bespoke technical production workflows.

Thames & Hudson

The challenge:

Thames and Hudson is an independent, family-owned company that has been publishing award winning illustrated books since 1949. With work focussing on art, archaeology, architecture, history, photography and travel, Thames & Hudson demand the very highest of standards from its suppliers.

The solution:

Our dedicated team of experienced account managers and creative retouchers work closely with Thames & Hudson production staff to achieve the finest results on every project supplied. From the initial brief to the final supply of Epson digital proofs and pre-flighted PDF’s to print, a thoroughly robust quality control procedure is in place. With the latest Epsom digital proofers, we are able to offer every possible Fogra proofing standards across both coated and uncoated paper stocks. All proofs are manually checked prior to despatch, with approved ICC certified stickers applied.

Whilst Thames & Hudson’s titles feature some of the finest photography in the world, retrospectives, such as The Rolling Stones 50th Anniversary, included large-scale or archive prints and transparencies which needed careful management to ensure ultimate levels of accuracy and reproduction. Combining the services of our flat-bed scanning, photography studio and DAMS enabled Rhapsody to capture imagery simultaneously and share it with the customer instantly, greatly improving the production timelines of the book design.

The result:

Our experience and understanding of colour management and Fogra proofing standards offers Thames & Hudson the assurance that what they approve on digital proof will be what they see in the bound and printed copy.

“Rhapsody’s continued excellence in quality and service is quite remarkable considering the time restraints we all work to.”

Neil Palfreyman, Chairman – Thames & Hudson

BODEN

Boden is the UK’s largest, independently run fashion mail-order company. We are proud to have partnered with them for over a decade, supplying a range of services for their business critical, multi-channel catalogues.

Challenges

Getting the colour of the images right is essential to Boden since any inaccuracies online or in print, risks products being returned by customers. For nearly 2 decades Rhapsody have worked closely with Boden to provide high quality retouching, swatch matching, colour and asset management services.

The complexity of dealing with a multitude of images and colour matching thousands of swatches in a single season is the task of Rhapsody’s dedicated Boden team, who provide a 24/7 service.

Solution

Rhapsody manages all of the Boden Women and Menswear imagery that is used throughout their multi-channel marketing, including print and online catalogues, direct mail and email campaigns. Rhapsody’s colour management team has many years experience in supplying conversions, masking, swatch matching and retouching to imagery, managing in excess of 4000 images per season.

Once approved, all images are stored ‘live’ within our Digital Asset Management System (DAMS), and made accessible for future use in multiple language catalogues and other materials.

At the heart of everything we do for Boden is Catalyst, our online workflow solution. Catalyst offers Boden the visibility to view, annotate, share and approve assets 24/7. For catalogues, pages are uploaded to Catalyst for automated and pre-flighted PDF generation, allowing Boden the option to approve or annotate pages online. Once approved, pages are dispatched via Catalyst quickly and securely to Boden’s rosta of printers around the world. For online, vast numbers of images are uploaded into a bespoke DAMS allowing Boden staff to view, annotate, download or approve accordingly.

Results

As our working relationship with Boden grows stronger year upon year, Rhapsody is able to provide an integrated production service of photography, swatch matching, professional retouching and digital marketing solutions, all backed by experienced teams of account managers, creative retouchers, seamless workflows and technical solutions.

Ti Media

Ti Media is Britain’s leading publisher of print and digital magazine content with 60 iconic brands including Marie Claire, Country Life, InStyle, and Ideal Home. The eMagine production system was rolled out to over 900 users across multiple office and locations.

The challenge:

Rhapsody is proud to maintain its position as the single source pre-media supplier for all Ti Media’s brands supplying services including page assembly, image retouching and colour management.

Over 900 individual employees are involved in producing the magazine brands with teams based across multiple offices and remote locations. Ti Media approached Rhapsody to see how we could help them improve their workflow processes that resulted in the roll-out of the cross-platform eMagine production system to its production, editorial and advertising departments.

The solution:

We developed additional capabilities to extend eMagine’s scope into an integrated production management system that Ti Media’s editorial, advertising, classified and syndication teams could use to facilitate and manage the print and digital publishing process.

All departments are able to view the progress of a magazine issue from any remote location in real-time, share page layouts and status reports, and comment and collaborate on progress as the title moves through the creation stage into final production for print, tablet or mobile format.

Integration was also built between eMagine and Ti Media’s internal advertising systems. Sold adverts are booked and placed automatically within the correct publication and page position. Further functionality includes built-in copy chasing, full asset management tools, online soft proofing and pre-flighting, through to delivery to Ti Media’s print suppliers.

Results:

Rhapsody trained over 900 users across editorial, advertising, syndication and production teams, successfully completing the roll-out project within a 12 week period.

Using eMagine has given Ti Media the ability for users across multiple UK offices and remote locations to access one integrated system to create and produce print based and digital magazine editions in real-time. They have been able to improve team collaboration and reduce production lead times through a more efficient workflow process.

Waitrose

Waitrose is the biggest new product and packaging range launch by Waitrose for seven years.  We were selected as a core partner to work on the offline, online and POS material that accompanied its launch.

Challenges

From the initial capture of over 120 shots of the new product range, we assisted Waitrose in colour managing and retouching all the assets to be utilised across the online and offline marketing materials and POS. We were also briefed to produce a 24pp print brochure and responsive digital version that could be accessed via mobile devices.

Solution

With over 120 shots of the new products, we managed and retouched all the images so they could initially be used as POS but also be repurposed for a print brochure and digital marketing campaign. Via Rhapsody’s online production management tool, eMagine, we were able to work together with the Waitrose in-house team to produce the assets and print brochure to the highest level within the timeframe allocated.

Once the print InDesign files were completed, the brochure was converted into responsive HTML5 templates using our ePublish digital publishing solution. The link was attached to an SMS and email marketing campaign sent out to all MyWaitrose members, enabling them to browse the new product line via mobile devices.

Results

The imagery produced by the Rhapsody team is credited by Waitrose as being of exceptionally high quality. We successfully delivered this high-profile FMCG project for its launch in store in April 2016.

“I just wanted to let you know how delighted I was with the retouching and repro work that you did on all of the Waitrose1 photography. You pulled out all the stops to hit the deadline and did a wonderful job at making the imagery look truly delicious. You have a very talented team!”

Sharon Davis, Manager, Graphic Design (Publications & POS), Waitrose Ltd