Prospect is a UK trade union. Their 141,000 members are engineers, scientists, managers and specialists in areas as diverse as agriculture, broadcasting, defence, education and children’s services, energy, environment, heritage, shipbuilding, sport, telecoms and transport. They are the largest union in the UK representing professional engineers.
As part of Prospect Union’s wider digital strategy they wanted to research the viability of an app to showcase some of the union’s main publications, including their flagship members magazine ‘Profile’.
Seeking information to aid their research members of Prospect Union’s marketing team attended a Rhapsody event entitled ‘Print for profit, digital for growth’. During the event Rhapsody explained how mobile has risen to be the number one platform for content consumption, furthermore 90% of all mobile time is spent in apps so it is of vital importance that publishers like membership organisations deliver their content to where their audience is.
The Rhapsody ePublish platform makes it easy to publish existing print ready files as fully responsive content from a single layout. The result is a fantastic reader experience optimised for every screen size it is delivered to with no additional resource required.
ePublish offers a largely automated workflow for delivering editions as well as continuous content feeds meaning readers will find new content every time they open the app resulting in deeper audience engagement.
After comparing other solutions in the market, Prospect Union decided on an app launch using Rhapsody’s ePublish platform as it looked simple to integrate into their existing workflow and represented excellent value for money.
Since the app launch, Prospect Union have experienced a strong growth in downloads by marketing it to their members and creating a promotional video.
Prospect Union now have an affordable way to experiment with the digital and mobile publishing opportunities.
Profile magazine is also printed by Rhapsody’s sister company Wyndeham the UK’s largest magazine printing group. Between Rhapsody and Wyndeham we can offer publishers and membership associations a full service for all of their printing and media production needs.
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ePublish has been very easy to integrate into our existing workflow, more importantly it’s given us a way to affordably deliver a much better digital product to all screen sizes from a single layout. We’re now delivering editions and continuous content without requiring any additional resources, all of the stakeholders here at Prospect Union are delighted with our new app and judging from the amount of downloads, so are our members!Simon Crosby, Senior Graphic Designer, Prospect Union