We’ll take the time to understand your stakeholders and the users of your websites, apps and other media.
Before the design of any new website or app, we take a step back to consider your business objectives, KPI’s and metrics as these will be critical in measuring the success of the final project . Typical success factors could be to increase traffic to your new website or app, improve user engagement, or increase revenues through optimising your sales funnel.
Once we have a full understanding of the requirements we move on to the Planning and Research phase which will form the cornerstone of the strategy to be implemented.Our team will take the time to research the needs of your customers including developing fully scoped user personas or managing focus groups. During this phase we will map the customer journey so you know exactly who is visiting your digital property and how best to engage them.