Time Inc. UK

Time Inc. UK is Britain’s leading publisher of print and digital magazine content with 60 iconic brands including Marie Claire, Country Life, InStyle, and Ideal Home. The eMagine production system was rolled out to over 900 users across multiple office and locations.

The challenge:

Rhapsody is proud to maintain its position as the single source pre-media supplier for all Time Inc UK’s brands supplying services including page assembly, image retouching and colour management.

Over 900 individual employees are involved in producing the magazine brands with teams based across multiple offices and remote locations. Time Inc. UK approached Rhapsody to see how we could help them improve their workflow processes which resulted in the roll-out of the cross-platform eMagine production system to its production, editorial and advertising departments.

The solution:

We developed additional capabilities to extend eMagine’s scope into an integrated production management system that Time Inc UK’s editorial, advertising, classified and syndication teams could use to facilitate and manage the print and digital publishing process.

All departments are able to view the progress of a magazine issue from any remote location in real-time, share page layouts and status reports, and comment and collaborate on progress as the title moves through the creation stage into final production for print, tablet or mobile format.

Integration was also built between eMagine and Time Inc. UK’s internal advertising systems. Sold adverts are booked and placed automatically within the correct publication and page position. Further functionality includes built-in copy chasing, full asset management tools, online soft proofing and pre-flighting, through to delivery to Time Inc UK’s print suppliers.

Results:

Rhapsody trained over 900 users across editorial, advertising, syndication and production teams, successfully completing the roll-out project within a 12 week period.

Using eMagine has given Time Inc. UK the ability for users across multiple UK offices and remote locations to access one integrated system to create and produce print based and digital magazine editions in real-time. They have been able to improve team collaboration and reduce production lead times through a more efficient workflow process.

Healthy Food Guide

Healthy Food Guide is the UK’s foremost monthly magazine for healthy and specialist recipes. We developed and built a responsive website which has quickly became a leader in the healthy food market.

The challenges:

The previous Healthy Food Guide was an out dated and unresponsive website which was lacking in customer engagement and provided a poor user journey. One of the main challenges we faced when designing the new responsive website was how to incorporate the expansive archive material the Healthy Food editorial team had at their disposal.

 

The solution:

The client wanted to create a free, easy-to-use website full of recipes and open up the Healthy Food brand to a wider, younger audience. The site was therefore built with a mobile first approach. The site uses extensive faceted search options allowing users to drill down to find content and recipes across a wide range of topics and diets.

With rich imagery we were able to deliver an eye catching, yet informative solution that the editorial team can manage and update on a daily basis to keep users coming back for more.

Results:

Traffic has increased by over 250% in the six months since the launch, with mobiles accounting for over 60% of all traffic

Over 3000 new registrations and 5,000 new users have subscribed to its weekly newsletters

Healthy Food has beaten its budget on new magazine print subscriptions

The brand is quickly becoming a leader in the growing health food market with the organic search terms ‘healthy food’ and ‘healthy food guides’ resulting in No.1 Google search positions.

“As soon as we shared our strategy with Rhapsody for a responsive website they immediately worked with our editorial team to formulate a plan. The execution exceeded our expectations and we are delighted with the increase in traffic, revenues and engagement that we have experienced in a relatively short period of time.”

Seamus Geoghegan, Managing Director, Eye to Eye Media