Time Inc. UK

Time Inc. UK is Britain’s leading publisher of print and digital magazine content with 60 iconic brands including Marie Claire, Country Life, InStyle, and Ideal Home. The eMagine production system was rolled out to over 900 users across multiple office and locations.

The challenge:

Rhapsody is proud to maintain its position as the single source pre-media supplier for all Time Inc UK’s brands supplying services including page assembly, image retouching and colour management.

Over 900 individual employees are involved in producing the magazine brands with teams based across multiple offices and remote locations. Time Inc. UK approached Rhapsody to see how we could help them improve their workflow processes which resulted in the roll-out of the cross-platform eMagine production system to its production, editorial and advertising departments.

The solution:

We developed additional capabilities to extend eMagine’s scope into an integrated production management system that Time Inc UK’s editorial, advertising, classified and syndication teams could use to facilitate and manage the print and digital publishing process.

All departments are able to view the progress of a magazine issue from any remote location in real-time, share page layouts and status reports, and comment and collaborate on progress as the title moves through the creation stage into final production for print, tablet or mobile format.

Integration was also built between eMagine and Time Inc. UK’s internal advertising systems. Sold adverts are booked and placed automatically within the correct publication and page position. Further functionality includes built-in copy chasing, full asset management tools, online soft proofing and pre-flighting, through to delivery to Time Inc UK’s print suppliers.

Results:

Rhapsody trained over 900 users across editorial, advertising, syndication and production teams, successfully completing the roll-out project within a 12 week period.

Using eMagine has given Time Inc. UK the ability for users across multiple UK offices and remote locations to access one integrated system to create and produce print based and digital magazine editions in real-time. They have been able to improve team collaboration and reduce production lead times through a more efficient workflow process.

Eating Smart

We built a new iOS app for Eating Smart, the sister title of woman&home from Time Inc. Uk

The challenges:

woman&home, published by Time Inc. UK, is the largest lifestyle magazine on the UK news stand. Time Inc. UK partnered with Rhapsody to create a new iOS app for its sister title, Eating Smart.  This adventure into a new area for woman&home was not without its challenges, however with an agile approach, we were able to deliver an evolving project that exceeded their expectations.

The solution:

Using our ePublish digital publishing platform we were able to provide Time Inc. UK with a flexible and efficient system, allowing them to produce a successful finished app for the Apple Newsstand.

The Adobe InDesign to CMS plug-in contained within ePublish enabled them to streamline the process further, with the ability to edit and include additional content in the app.

Using ePublish, they were not only able to utilise the InDesign plugin but could fully edit content within their Content Management System (CMS) as and when required. This additional flexibility was key in the initial phases as the team familiarised themselves with the system.

The Results:

Following its launch in May 2015 the Eating Smart app now has four separate issues that meet a wide range of dietary requirements, with a further version planed for release. The ePublish system allows Time Inc. UK to not only plan for future editions, but to be reactive to trending topics and deliver tasty recipes for users.

“Since release the Eating Smart app has exceeded expectations in the Apple Newsstand with high levels of engagement. Our app also reinforces the strength of the women&home brand, this being a successful extension of the brand into the mobile arena”

– Sue James, Editorial Director, woman&home

EL GAZETTE

EL Gazette is an international news and media company for the English Language Teaching sector.  We built an app for iOS and Android and a responsive website to further the reach of their content.

The challenge:

In light of research that shows how much content is consumed on mobile, EL Gazette (ELG) wanted to engage with readers across all screen sizes and devices but to achieve this without the need for additional resources.

They wanted to replace their existing PDF based page-turner with something that could further the reach of the content, and deliver a stronger reading experience. Finally they wanted to create an environment that would be attractive to advertisers and sponsors, so they could see a return on their investment whilst experimenting with finding the best digital solution.

The solution:

Migrating a largely monthly newsprint title and making it attractive to consume on mobile, meant increasing the amount of images used as well as applying different layouts. We created a branded app container for ELG combined with a templated workflow that dovetailed perfectly with their existing systems.We then gave the ELG production team training in Rhapsody’s ePublish Digital Publishing Platform. Using ePublish they are able to take print ready Adobe Indesign files and convert them to responsive HTML, with the ability to publish editions into the app continuously through the month.From a single layout ELG is now available as an iOS and Android app and a responsive website version, providing a very strong reading experience for all platforms and screen sizes.

Results:

EL Gazette surveyed readers of the new app and asked – “How do you think our app or digital magazine could be improved?”

Feedback included;

“I think it’s great as it is, don’t change a thing”

“It has already improved very well since last year”

“I like the change in order to make it more reader friendly, it used to be really tricky to read”

“I only read the digital version and with the recent improvements to navigation, I like it as it is”

“The new app is a great improvement”

Moving to a responsive app has significantly improved reader engagement and ROI. After a single edition ELG were able to sign up a new sponsor and have posted impressive traction statistics in comparison to the previous PDF-based app:

Page views: Increased by 98%

Sessions: Increased by 58%

Number of users: Increased by 45%

23% via mobile + 1050%

Average pages per session 23 (+ 28%)

Waitrose

Waitrose 1 is the biggest new product and packaging range launch by Waitrose for seven years.  We were selected as a core partner to work on the offline, online and POS material that accompanied its launch.

Challenges

From the initial capture of over 120 shots of the new product range, we assisted Waitrose in colour managing and retouching all the assets to be utilised across the online and offline marketing materials and POS. We were also briefed to produce a 24pp print brochure and responsive digital version that could be accessed via mobile devices.

Solution

With over 120 shots of the new products, we managed and retouched all the images so they could initially be used as POS but also be repurposed for a print brochure and digital marketing campaign. Via Rhapsody’s online production management tool, eMagine, we were able to work together with the Waitrose in-house team to produce the assets and print brochure to the highest level within the timeframe allocated.

Once the print InDesign files were completed, the brochure was converted into responsive HTML5 templates using our ePublish digital publishing solution. The link was attached to an SMS and email marketing campaign sent out to all MyWaitrose members, enabling them to browse the new product line via mobile devices.

Results

The imagery produced by the Rhapsody team is credited by Waitrose as being of exceptionally high quality. We successfully delivered this high-profile FMCG project for its launch in store in April 2016.

“I just wanted to let you know how delighted I was with the retouching and repro work that you did on all of the Waitrose1 photography. You pulled out all the stops to hit the deadline and did a wonderful job at making the imagery look truly delicious. You have a very talented team!”

Sharon Davis, Manager, Graphic Design (Publications & POS), Waitrose Ltd