BODEN

Boden is the UK’s largest, independently run fashion mail-order company. We are proud to have partnered with them for over a decade, supplying a range of services for their business critical, multi-channel catalogues.

Challenges

Getting the colour of the images right is essential to Boden, since any inaccuracies in the catalogues, risks products being returned by customers. The complexity of dealing with a multitude of images and colour matching thousands of swatches in a single season is the task of Rhapsody’s dedicated Boden team who provide a 24/7 quality turnaround service.

Solution

Rhapsody manages all of Boden’s imagery that is used throughout their multi-channel marketing, including print and online catalogues, direct mail and email campaigns. Rhapsody’s colour management team has many years experience in supplying conversions, masking, swatch matching and retouching to imagery, managing in excess of 5000 images per season.

Within our 1500 sq ft studio in Shoreditch, Rhapsody shoots all of the Boden products and accessories that appear online. Our experienced photographers and teams of stylists work closely together ensuring that the client’s brief is followed precisely and consistently on each shoot.

Once the client approves the digital proofs, all images are stored ‘live’ within our Digital Asset Management System (DAMS), and made accessible for future use in multiple language catalogues and other materials.

At the heart of everything we do for Boden is Catalyst, our online workflow solution. Catalyst offers Boden the visibility to view, annotate, share and approve assets 24/7. Pages are uploaded to Catalyst for automated and pre-flighted PDF generation, allowing Boden the option to approve or annotate pages online. Once approved, pages are dispatched via Catalyst quickly and securely to Boden’s rosta of printers around the world, with over 50 million catalogues distributed annually.

Results

As our working relationship with Boden grows stronger year upon year, Rhapsody is able to provide an integrated production service of photography, swatch matching, professional retouching and digital marketing solutions, all backed by seamless workflow and technical solutions.

Waitrose

Waitrose 1 is the biggest new product and packaging range launch by Waitrose for seven years.  We were selected as a core partner to work on the offline, online and POS material that accompanied its launch.

Challenges

From the initial capture of over 120 shots of the new product range, we assisted Waitrose in colour managing and retouching all the assets to be utilised across the online and offline marketing materials and POS. We were also briefed to produce a 24pp print brochure and responsive digital version that could be accessed via mobile devices.

Solution

With over 120 shots of the new products, we managed and retouched all the images so they could initially be used as POS but also be repurposed for a print brochure and digital marketing campaign. Via Rhapsody’s online production management tool, eMagine, we were able to work together with the Waitrose in-house team to produce the assets and print brochure to the highest level within the timeframe allocated.

Once the print InDesign files were completed, the brochure was converted into responsive HTML5 templates using our ePublish digital publishing solution. The link was attached to an SMS and email marketing campaign sent out to all MyWaitrose members, enabling them to browse the new product line via mobile devices.

Results

The imagery produced by the Rhapsody team is credited by Waitrose as being of exceptionally high quality. We successfully delivered this high-profile FMCG project for its launch in store in April 2016.

“I just wanted to let you know how delighted I was with the retouching and repro work that you did on all of the Waitrose1 photography. You pulled out all the stops to hit the deadline and did a wonderful job at making the imagery look truly delicious. You have a very talented team!”

Sharon Davis, Manager, Graphic Design (Publications & POS), Waitrose Ltd