Rhapsody Digital Media

The challenges:

The previous Healthy Food Guide was an out dated and unresponsive website which was lacking in customer engagement and provided a poor user journey. One of the main challenges we faced when designing the new responsive website was how to incorporate the expansive archive material the Healthy Food editorial team had at their disposal.

 

The solution:

The client wanted to create a free, easy-to-use website full of recipes and open up the Healthy Food brand to a wider, younger audience. The site was therefore built with a mobile first approach. The site uses extensive faceted search options allowing users to drill down to find content and recipes across a wide range of topics and diets.

With rich imagery we were able to deliver an eye catching, yet informative solution that the editorial team can manage and update on a daily basis to keep users coming back for more.

Results:

Traffic has increased by over 250% in the six months since the launch, with mobiles accounting for over 60% of all traffic

Over 3000 new registrations and 5,000 new users have subscribed to its weekly newsletters

Healthy Food has beaten its budget on new magazine print subscriptions

The brand is quickly becoming a leader in the growing health food market with the organic search terms ‘healthy food’ and ‘healthy food guides’ resulting in No.1 Google search positions.

“As soon as we shared our strategy with Rhapsody for a responsive website they immediately worked with our editorial team to formulate a plan. The execution exceeded our expectations and we are delighted with the increase in traffic, revenues and engagement that we have experienced in a relatively short period of time.”

Seamus Geoghegan, Managing Director, Eye to Eye Media

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