In light of research that shows how much content is consumed on mobile, EL Gazette (ELG) wanted to engage with readers across all screen sizes and devices but to achieve this without the need for additional resources.
They wanted to replace their existing PDF based page-turner with something that could further the reach of the content, and deliver a stronger reading experience. Finally they wanted to create an environment that would be attractive to advertisers and sponsors, so they could see a return on their investment whilst experimenting with finding the best digital solution.
Migrating a largely monthly newsprint title and making it attractive to consume on mobile, meant increasing the amount of images used as well as applying different layouts. We created a branded app container for ELG combined with a templated workflow that dovetailed perfectly with their existing systems.We then gave the ELG production team training in Rhapsody’s ePublish Digital Publishing Platform. Using ePublish they are able to take print ready Adobe Indesign files and convert them to responsive HTML, with the ability to publish editions into the app continuously through the month.From a single layout ELG is now available as an iOS and Android app and a responsive website version, providing a very strong reading experience for all platforms and screen sizes.
EL Gazette surveyed readers of the new app and asked – “How do you think our app or digital magazine could be improved?”
“I think it’s great as it is, don’t change a thing”
“It has already improved very well since last year”
“I like the change in order to make it more reader friendly, it used to be really tricky to read”
“I only read the digital version and with the recent improvements to navigation, I like it as it is”
“The new app is a great improvement”
Moving to a responsive app has significantly improved reader engagement and ROI. After a single edition ELG were able to sign up a new sponsor and have posted impressive traction statistics in comparison to the previous PDF-based app:
Page views: Increased by 98%
Sessions: Increased by 58%
Number of users: Increased by 45%
23% via mobile + 1050%
Average pages per session 23 (+ 28%)
“Working with Rhapsody has enabled us to deliver a much more engaging app experience to our audience. The ePublish platform was painless to integrate, the statistics prove the app is well received and we were delighted to quickly sign up our first sponsor.”Duncan Verry, Managing Director, EL Discover