Getting the colour of the images right is essential to Boden, since any inaccuracies in the catalogues, risks products being returned by customers. The complexity of dealing with a multitude of images and colour matching thousands of swatches in a single season is the task of Rhapsody’s dedicated Boden team who provide a 24/7 quality turnaround service.
Rhapsody manages all of Boden’s imagery that is used throughout their multi-channel marketing, including print and online catalogues, direct mail and email campaigns. Rhapsody’s colour management team has many years experience in supplying conversions, masking, swatch matching and retouching to imagery, managing in excess of 5000 images per season.
Within our 1500 sq ft studio in Shoreditch, Rhapsody shoots all of the Boden products and accessories that appear online. Our experienced photographers and teams of stylists work closely together ensuring that the client’s brief is followed precisely and consistently on each shoot.
Once the client approves the digital proofs, all images are stored ‘live’ within our Digital Asset Management System (DAMS), and made accessible for future use in multiple language catalogues and other materials.
At the heart of everything we do for Boden is Catalyst, our online workflow solution. Catalyst offers Boden the visibility to view, annotate, share and approve assets 24/7. Pages are uploaded to Catalyst for automated and pre-flighted PDF generation, allowing Boden the option to approve or annotate pages online. Once approved, pages are dispatched via Catalyst quickly and securely to Boden’s rosta of printers around the world, with over 50 million catalogues distributed annually.
As our working relationship with Boden grows stronger year upon year, Rhapsody is able to provide an integrated production service of photography, swatch matching, professional retouching and digital marketing solutions, all backed by seamless workflow and technical solutions.