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Bright Future for Digital


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The annual Audit Bureau of Circulations figures were released in a flurry of excitement last week as the big players scrambled to see if their circulation figures showed healthy growth or worrying decline.

The survey of 200 titles, 10 of which were debuts, showed that while some such as Good Homes magazine enjoyed a 50 per cent increase in its circulation figures, the UK print magazine circulation had declined on average by 5.3 per cent in the first half of 2015. Even the biggest selling women’s title Good Housekeeping had experienced a 0.6 per cent drop from last...

Ask different publishers about what makes a good digital magazine and you will get very different points of view. Ask most consumers the same question and surprisingly you will get very similar answers. Ultimately consumers want to read online publications, which provide something different to their printed counterparts and which have been tailored to the device and medium that they’re being read on. They’re looking for content which is not freely available elsewhere and in a design and format which engages them and keeps them returning for more.

As with all things web-related, a...

The latest NRS figures show that 94 per cent of UK adults consume news, brands and magazines via mobile and online. Furthermore, digital publications are bringing a 12 per cent increase to print readership. While these figures show digital providing a growth area for print, in the rush to make sure they have a digital presence, publishers are missing out on the benefits of a planned strategy. Specifically, which medium (responsive website, native app and web app) has greater relevance to their readership and will bring them the best return.

Rhapsody’s John Rahim comments that the c...

Rhapsody is very proud to congratulate Tim Moscow, Operations Director, and Darren Ayles, Technical Director, on graduating from the BPIF Graduate Management Programme level 5. Tim and Darren formed part of a group of 180 entrants from across the industry who enrolled in the BPIF Graduate management program, a dynamic mix of training, development and networking opportunities. They spent the last two years working towards the qualification, which combined core management skills such as finance, HR, communications and critical thinking, as well as insights and networking seminars with busines...

Apple’s much-maligned ‘Newstand’ app is being replaced by a new version, simply called ‘News’. Much of the criticism levelled at Newstand involved the visibility of content, something which became increasingly more troublesome as other platforms, such as Google Play, excelled.

The new app will allow viewers to access the stories they want to read all in one place – similar to Flipboard. Apple promises a personalised experience with News, as the content is carefully selected based on the topics and publications the reader frequently views. Susan Prescott, vice president of...

I’ve just got back from a morning’s fly-fishing on my local River Guash, where I caught several cracking wild brown trout on the dry fly. I’ve fly-fished since I was a teenager and love it. It’s active, therapeutic, gets me food for the table and allows me to unwind away from the 24/7 madness of the digital world.

However, escaping work completely is always difficult and, between catching fish, I was mulling over Bauer’s phone content strategy, as well as the imminence of the girlfriend moving in with me! For the purposes of this feature, I’ll ignor...

Rhapsody, the UK’s leading cross-media production agency, is to amalgamate sister company and specialist data service provider, Wyndeham Digital, within its operation. Wyndeham Digital, a Walstead/Wyndeham Group company, specialises in providing tailored data analysis and strategic insight, helping clients to best use data for a tangible return on investment.

With the addition of Wyndeham Digital, Rhapsody is able to offer clients additional expertise and services to deliver measurable results from their marketing campaigns.

Both Rhapsody and Wyndeham Digital customers will ...

Russell Wilding, Digital Project Manager at Rhapsody Limited, shares his views on the publishing industry’s future, trends and consumer reading habits

Few companies have managed a smooth transition from a world of printing to one of digital publishing. Most companies are suffering from falling print numbers and little to no digital strategy to speak of. Having worked in digital for a number of years, I found a very different industry when I arrived at Rhapsody. With predominantly print-focused clients, it was clear to me that we could support them to make the transition from print ...

With today’s fast paced content-savvy audience there’s an ever-increasing hunger for something new, hour after hour. For publishers trying to catch the attention of this audience, they must ensure their content is always there, always updated and always interesting. So no pressure then.

Continuous publishing is a combination of planned content pushed out alongside real-time news stories. In a shift from traditional weekly or monthly edition-based publishing, continuous publishing is more inline with scrolling news and published as frequently as required. This also allows for the ...

The annual PPA Festival which is being held on Thursday 21 May in London, will feature leading lights in the publishing industry along with well known celebrities, and Rhapsody have been invited to host a panel on how best to digitally engage with customers.

Taking place over one content-filled day, the PPA Festival will feature 62 high-profile speakers across 35 sessions on 4 stages. On the “Buzz Stage” dedicated to Tech Talks, Rhapsody’s Head of Digital, John Rahim, will host a panel with leading digital publishing innovators discussing “How to digitally engage with you...

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